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Best Analytics Tag Management & Tracking plugins for WordPress

Categories Analytics & Insights

Plugins that install and configure analytics tag managers and tracking tags, and send event, ecommerce, or conversion data to external analytics and advertising platforms.

Read from 131,237 plugin records - figures refreshed 4 hours ago

131 Plugins classified here Out of the plugins that have been through the classifier so far
407.9K Combined active installs Summed across the published bands, so read it as an order of magnitude
4.48 Average rating Across the 106 here that carry a rating at all

Sub-categories

Also under Analytics & Insights

The other sub-categories the model built under the same parent.

The plugins

Plugins in Analytics Tag Management & Tracking

Ranked by active installs; plugins in the same published band share a rank. Each page has a maintenance check and the alternatives.

#1

GTM Kit – Google Tag Manager & GA4 integration

gtm-kit 30K installs · 4.8 stars
#2

Metronet Tag Manager

metronet-tag-manager 20K installs · 4.8 stars
#2

Infinity23 (Formerly Tag Manager) – One Plugin That Replaces All The Rest

tag-manager-header-body-footer 20K installs · 4.7 stars
#2

Conversion Tracking for WooCommerce

woocommerce-conversion-tracking 20K installs · 3.0 stars
#2

Yandex Metrica

yandex-metrica 20K installs · 3.8 stars
#6

CallRail Phone Call Tracking

callrail-phone-call-tracking 10K installs · 3.7 stars
#6

Controls for Contact Form 7 (Redirects, Analytics & Tracking)

contact-form-7-extras 10K installs · 5.0 stars
#6

Conversios – GA4, Google Ads & Meta Conversion Tracking with Product Feed for WooCommerce

enhanced-e-commerce-for-woocommerce-store 10K installs · 4.3 stars
#6

Fathom Analytics for WP

fathom-analytics 10K installs · 4.8 stars
#6

Google Tag Manager

google-tag-manager 10K installs · 4.2 stars
#6

Event Tracking for Gravity Forms

gravity-forms-google-analytics-event-tracking 10K installs · 5.0 stars
#6

Stape Conversion Tracking

gtm-server-side 10K installs · 5.0 stars
#6

HandL UTM Grabber / Tracker

handl-utm-grabber 10K installs · 4.8 stars
#6

WEBKINDER Integration for Google Analytics and Google Tag Manager

wk-google-analytics 10K installs · 4.8 stars
#6

Яндекс Метрика

yandex-metrika 10K installs · 4.5 stars
#16

Events Tracker for Elementor

events-tracker-for-elementor 9K installs · 4.5 stars
#17

Analytics Germanized for Google Analytics (GDPR / DSGVO)

ga-germanized 7K installs · 4.5 stars
#17

Mouseflow for WordPress

mouseflow-for-wordpress 7K installs · 3.8 stars
#17

WP Global Site Tag

wp-global-site-tag 7K installs · 5.0 stars
#20

Analytics Cat – Google Analytics Made Easy

analytics-cat 6K installs · 4.9 stars
#20

Contact Form 7 Google Analytics

cf7-google-analytics 6K installs · 4.8 stars
#20

Crazy Egg

crazyegg-heatmap-tracking 6K installs · 3.8 stars
#20

HT Easy GA4 – Google Analytics WordPress Plugin

ht-easy-google-analytics 6K installs · 4.5 stars
#20

WhatConverts

whatconverts 6K installs · 5.0 stars
#25

True Lazy Analytics

true-lazy-analytics 5K installs · 4.7 stars
#25

WP Google Analytics Events – No-Code Custom Event Tracking for Google Analytics

wp-google-analytics-events 5K installs · 4.5 stars
#25

WP Mautic

wp-mautic 5K installs · 4.9 stars
#25

WT Yandex Metrika

wt-yandex-metrika 5K installs · 5.0 stars
#29

Clicky by Yoast

clicky 4K installs · 4.8 stars
#29

DCO Insert Analytics Code

dco-insert-analytics-code 4K installs · 5.0 stars
#29

Flying Analytics: Self-Host Google Analytics v4 with Speed Optimization

flying-analytics 4K installs · 4.9 stars
#29

Lead Forensics

lead-forensics-roi 4K installs · 4.0 stars
#29

Add LinkedIn Insight Tag for LinkedIn Ads

lktags-linkedin-insight-tags 4K installs · 3.3 stars
#29

Microsoft Advertising Universal Event Tracking (UET)

microsoft-advertising-universal-event-tracking-uet 4K installs · 3.0 stars
#29

Really Simple Google Tag Manager (GTM)

really-simple-google-tag-manager 4K installs
#29

Wingify

visual-web-optimizer 4K installs · 3.0 stars
#37

CallTrackingMetrics

call-tracking-metrics 3K installs · 4.0 stars
#37

Tracking and Consent Manager – WP Full Picture

full-picture-analytics-cookie-notice 3K installs · 5.0 stars
#37

Goolytics – Simple Google Analytics

goolytics-simple-google-analytics 3K installs · 5.0 stars
#37

Local Google Analytics for WordPress – caches external requests

simple-google-analytics 3K installs · 4.5 stars
#37

Simple Universal Google Analytics

simple-universal-google-analytics 3K installs · 4.6 stars
#42

Add Tiktok Pixel for Tiktok ads (+Woocommerce)

add-tiktok-advertising-pixel 2K installs · 3.0 stars
#42

AWCA – The Great Analytics Insights for Your eStore

advance-wc-analytics 2K installs · 4.7 stars
#42

Goal Tracker – Custom Event Tracking for GA4

goal-tracker-ga 2K installs · 5.0 stars
#42

Integrate Umami

integrate-umami 2K installs · 4.3 stars
#42

ToneDen Shortcode

lasso 2K installs
#42

Account Engagement

pardot 2K installs · 2.6 stars
#42

Piwik PRO

piwik-pro 2K installs · 3.3 stars
#42

Pixel Tag Manager for WooCommerce – Google Analytics 4, Google Ads, and More Pixels

pixel-manager-for-woocommerce 2K installs · 5.0 stars
#42

Pixelavo – Server Side Tracking & Pixel + AI Ads Tools

pixelavo 2K installs · 3.0 stars
#42

LocaliQ – Tracking Code

reachedge 2K installs · 3.0 stars
#42

Super Simple Google Analytics

super-simple-google-analytics 2K installs · 4.2 stars
#42

Tracking Script Manager

tracking-script-manager 2K installs · 4.1 stars
#42

VK Ads Pixel plugin

vk-ads-pixel 2K installs · 4.5 stars
#55

Simple Counter

abwp-simple-counter 1K installs · 5.0 stars
#55

ActiveDEMAND

activedemand 1K installs · 5.0 stars
#55

Add Pinterest conversion tags for Pinterest Ads + Site verification

add-pinterest-conversion-tags 1K installs · 3.3 stars
#55

AdWords Conversion Tracking Code

adwords-conversion-tracking-code 1K installs · 5.0 stars
#55

Albacross – B2B Website Visitor Identification

albacross 1K installs · 4.8 stars
#55

Analytics Tracker

analytics-tracker 1K installs · 5.0 stars
#55

Audience Analytics – by Quantcast

audience-analytics-by-quantcast 1K installs · 3.0 stars
#55

Awin – Advertiser Tracking for WooCommerce

awin-advertiser-tracking 1K installs · 3.0 stars
#55

BestPrice Analytics Integration

bestprice-analytics-integration 1K installs
#55

Clixtell

clixtell-tracking-dynamic-phones 1K installs
#55

etracker analytics

etracker 1K installs · 3.9 stars
#55

TrueAna – True Analytics Dashboard

ga-for-wp 1K installs · 5.0 stars
#55

Global Site Tag Tracking

global-site-tag-tracking 1K installs · 3.0 stars
#55

Tag Pilot FREE – Google Tag Manager Integration for WooCommerce

gtm-ecommerce-woo 1K installs · 5.0 stars
#55

heatmap for WordPress – Realtime analytics

heatmap-for-wp 1K installs · 4.1 stars
#55

ShinyStat Analytics

shinystat-analytics 1K installs · 5.0 stars
#55

Simple Google Analytics Tag Manager

simple-analitycs-tag-manager 1K installs
#55

Simple Analytics

simple-analytics 1K installs · 4.4 stars
#55

Simple Google Analytics Tracking

simple-google-analytics-tracking 1K installs · 5.0 stars
#55

Skroutz Analytics for WooCommerce

skroutz-analytics-woocommerce 1K installs
#55

Social Fabric Analytics From Collective Bias

social-fabric-analytics-by-collective-bias 1K installs · 5.0 stars
#55

SV Tracking Manager

sv-tracking-manager 1K installs · 4.7 stars
#55

Affiliate Sales in Google Analytics and other tools

wecantrack 1K installs · 4.8 stars
#55

Enhanced Ecommerce Google Analytics for WooCommerce

woo-ecommerce-tracking-for-google-and-facebook 1K installs · 5.0 stars
#55

Dynamic Remarketing for Google Ads and WooCommerce

woocommerce-google-dynamic-retargeting-tag 1K installs · 4.6 stars
#55

WP Scroll Depth

wp-scroll-depth 1K installs · 5.0 stars
#81

Validate Audio Attribution

pattison-media-attribution 900 installs
#81

Usermaven

usermaven 900 installs · 5.0 stars
#83

Simple Matomo Tracking Code

simple-matomo-tracking-code 800 installs · 5.0 stars
#83

Wp Tracking Codes

wp-tracking-codes 800 installs · 5.0 stars
#83

wetracked.io for WooCommerce

wt-for-woocommerce 800 installs · 5.0 stars
#86

Amplitude – Analytics, Session Replay, A/B testing and CDP for your website

amplitude 700 installs · 5.0 stars
#86

ミエルカヒートマップ タグマネージャー

mieruca-heatmap-tag-manager 700 installs
#86

코드엠샵 마이사이트 – MSHOP MY SITE

mshop-mysite 700 installs · 5.0 stars
#89

Analytics Head

analytics-head 600 installs · 5.0 stars
#89

ArrayCodes Datalayer for WooCommerce FREE

datalayer-for-ecommerce-free 600 installs
#89

Outfunnel: Web Visitor Tracking & CRM Integration

outfunnel 600 installs · 5.0 stars
#92

AdRoll for WooCommerce Stores

adroll-for-woocommerce-stores-dev 500 installs · 2.5 stars
#92

Include Matomo Tracking, by Jonas Hellmann

include-matomo 500 installs · 5.0 stars
#92

Sopro

sopro 500 installs · 5.0 stars
#92

Taboola Pixel

taboola-pixel 500 installs
#92

Tagging

tagging 500 installs
#97

Submission DOM tracking for Contact Form 7

cf7-submission-dom-tracking 400 installs · 5.0 stars
#97

Easy UTM Builder

easy-utm-builder 400 installs
#97

Fathom Analytics Conversions

fathom-analytics-conversions 400 installs · 5.0 stars
#97

Lightweight Google Analytics

lightweight-google-analytics 400 installs · 5.0 stars
#97

Nimbata Call Tracking

nimbata-call-tracking 400 installs
#97

Serviceform Pixel

serviceform-pixel 400 installs
#97

Tiny gtag.js Analytics

tiny-gtag-js-analytics 400 installs · 5.0 stars
#97

Universal Google Analytics (GA3 and GA4)

universal-google-analytics 400 installs · 5.0 stars
#97

utm.codes

utm-dot-codes 400 installs · 5.0 stars
#97

UTM Tracker for Contact Form 7

utm-tracker-for-contact-form-7 400 installs · 5.0 stars
#107

Admiral Adblock Analytics

admiral-adblock-suite 300 installs · 3.5 stars
#107

Integrate PostHog Web Analytics

integrate-posthog-web-analytics 300 installs · 5.0 stars
#107

Nutshell Analytics

nutshell-analytics 300 installs
#107

Opinly

opinly-analytics 300 installs
#107

Pk Google Analytics

phpsword-google-analytics 300 installs · 5.0 stars
#107

Pixel Integration for Snapchat

snap-pixel 300 installs · 3.9 stars
#113

ADCELL Tracking

adcell-tracking-und-remarketing 200 installs
#113

Beetle Tracking – Cloudflare Zaraz for WooCommerce

beetle-tracking 200 installs · 5.0 stars
#113

Quick Google Analytics

quick-google-analytics 200 installs · 5.0 stars
#113

Simple Tracking

simple-theme-options 200 installs · 5.0 stars
#113

ThoughtMetric for WooCommerce

thoughtmetric-for-woocommerce 200 installs
#113

UniPixel: Meta, Pinterest, TikTok, Google & Microsoft Server-Side Tracking for WooCommerce

unipixel 200 installs · 4.8 stars
#119

Add Twitter Pixel for Twitter ads

add-twitter-pixel 100 installs · 2.0 stars
#119

AnyTrack for WooCommerce

anytrack-for-woocommerce 100 installs · 5.0 stars
#119

Blotout EdgeTag

blotout-edgetag 100 installs
#119

CJ Network Integration

cj-affiliate-network-integration 100 installs
#119

PostHog for WP – PostHog.com Integration

connect-wp-posthog-com-integration 100 installs · 5.0 stars
#119

CustomerLabs Conversion Tracking for WooCommerce

customerlabs-actionrecorder 100 installs
#119

DataFast

datafast 100 installs
#119

GreenRope Analytics

greenrope-analytics 100 installs
#119

Growify

growify-ai 100 installs · 5.0 stars
#119

Matomo Tracker

matomo-analytics 100 installs · 4.5 stars
#119

Measurement Pixel for OpenAI Ads

measurement-pixel-for-openai-ads 100 installs
#119

Tracking for Divi

tracking-for-divi 100 installs
#119

TrueROAS AI Ad Attribution

trueroas 100 installs · 5.0 stars

This grouping does not exist anywhere else

The directory sorts plugins by tags their authors typed. This is what a model reading each plugin produced instead - and the method page says how consistent that is.